Manila, Philippines September 29, 2017 — In the pursuit of being Truly Top Tier, Tier One is announcing a new partnership with the global leader of the professional hairdressing market, L'Oréal Professionnel.
“As the first talent agency for gaming and esports in the Philippines, we want to set a new standard of how a gaming talent should be. While we train our talents to be bona fide superstars, they must also look the part -- from the hair, down.”
This commitment to redefining what it means to be a gaming talent is why Tier One partnered with L’Oreal Professionel to take care of its talents. As the global leader in the salon industry, L'Oréal Professionnel ensures to elevate the look of the stereotypical gamer by unleashing the star in them through L’Oreal products.
“With this partnership, we trust that L'Oréal Professionnel will handle our talents’ hair care and challenge the perception that gamers are your stereotypical geeks with poor grooming that you used to see in the movies. That hasn’t been the case, and it’s time we show it to the world,” said Gutierrez.
It is for those reasons that Tier One sees L'Oréal Professionnel as a great partner brand to tie up with. It is an ideal match because in many ways, Tier One mirrors L'Oréal Professionnel, and wants to emulate some of the things that the French giant stands for.
“That’s why Tier One is not just training individuals who are good at video games. We’re training shoutcasters, streamers, event hosts: genuine stars of the digital age. Of course, as important as skills are, a talent’s look is just as crucial,” added Gutierrez.
L'Oréal Professionnel has transcended the hair game by innovating with cutting edge technology in their products. Tier One wishes to mirror that for esports and gaming. We seek to elevate the perception of gamers by showing the general public that gamers are not just your typical geeks. The rise of esports has given rise to a new breed of gamer—a breed that is personified in the Tier One Talents.
About Tier One Entertainment
Tier One Entertainment was founded by Tryke Gutierrez and cosplay and gaming star Alodia Gosiengfiao. Together, they sought to revolutionize the esports landscape in Southeast Asia.
By focusing on the development of truly talented, top-caliber personalities, Tier One’s mission is to connect brands with the unique gaming audience like never before.
For more information, please visit tier.one
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