AMPLFY Creators Yskaela Fujimoto Inah de Belen Ayeesha Cervantes
From left to right: Tier One Entertainment CEO and Co-Founder Tryke Gutierrez, Yskaela Fujimoto, Inah de Belen, Ayeesha Cervantes, Tier One Entertainment Vice President for Talent Operations Jaba Orellana

Manila, Philippines—Gamers come from all walks of life, and that’s something that AMPLFY, the first creator growth program of its kind, has been nurturing since its launch in 2018: a culture that embraces talent, potential, and diversity. Over the years, AMPLFY has further developed the gaming career of many stars including Elie Gaming, Sharlene san Pedro, Bulldog, and more.

Tier One Entertainment is proud to announce the newest additions to the AMPLFY Creator program: model and actress Ayeesha Cervantes, gaming star Yskaela Fujimoto, and daughter of revered Pinay actress Janice de Belen and actress herself, Inah de Belen.

These creators not only bring new colors to the palette—they are yet more proof that Tier One is constantly creating spaces for gaming and mainstream media to connect.

“Today is a testament that people from showbiz and other parts of the world are getting into gaming. Before, this was impossible. Artists didn’t look at gaming as a career, yet we are here today,” says Tryke Gutierrez, CEO and Co-Founder of Tier One Entertainment.

And having felt the changing landscape, Inah de Belen expresses: “Masarap sa pakiramdam na hindi ka lang artista, di ka lang actress. You can be a content creator. You can be a gamer. Ang goal ko talaga is to put the stereotype of an actor na hindi ka lang artista. Siyempre passion ko talaga umarte but gaming is also my passion. I want to inspire others to explore other avenues.”

“It feels good to be not just a celebrity, not just an actress. You can be a content creator. You can be a gamer. My goal is to redefine the stereotype of an actor, that you are not just a celebrity. Of course, my passion is acting, but gaming is also my passion. I want to inspire others to explore other avenues.”

Of course, this is only the beginning of a new path. Tier One Entertainment hopes that Ayeesha, Yskaela, and Inah can find a family in the company to discover opportunities with, create innovative content, and achieve great things through the AMPLFY Creator program. 

Ayeesha Cervantes says that she is “[T]hankful to Tier One for having the opportunity to turn a hobby into a career.”

“Growing up in the digital age of social media, you get to see influencers, idols, and gaming as a profession. It shows that you can make your passion into a career. With hard work and dedication, you can make it as a content creator. Even if you are ‘just playing video games’ as long as you know what you’re doing, you can make it,” says Ayeesha.

When Yskaela Fujimoto was asked why she signed with Tier One Entertainment, she quickly answered, “For me, ang nakita ko sa Tier One, minamixize talaga nila ang opportunities for aspiring streamers, and mga content creator. Mostly talaga, yung pumatok sakin ay kung pano nila talaga alagaan ang mga talents nila.” 

“For me, I saw that in Tier One, they maximize opportunities for aspiring streamers and content creators. What struck me the most was how they take good care of their talents.”

Inah and Ayeesha are excited to explore their new venture in the gaming industry, while Yskaela who’s been known in the gaming community for quite a while now is glad to be co-managed by Tier One Entertainment together with her current management to see more opportunities and elevate her career further. 

AMPLFY Creator program’s recent signings also include Chacha Pega, Kyle Secades, Raymond Mabute, Grant Mateo, Brace Arquiza, Ryan Paras, and Gel Barona.

Follow Tier One Entertainment’s social media platforms for more news and content soon: